Join designer Elyce Arons on the vintage trail as, she shops America's hidden boutiques and markets for pieces that tell a story.
Searching for inspiration
Every piece Elyce finds comes with a story. She sits down with shop owners, learns the history behind each discovery, and looks for that one gem that could shape Frances Valentine’s next collection. Each episode takes us back to FV design studio to watch Elyce’s discoveries transform into something new. We invite you to join the mission, to discover the stories behind the clothes, and share in the experience of bringing timeless style back to life.
For those of you who don’t know me, I’m Elyce Arons, original co-founder of Kate Spade and current co-founder and CEO of Frances Valentine. But beyond all of that, I would say I’m a professional vintage shopper.
And that is exactly what my new YouTube show, Mission Vintage, is all about! AND it’s launching September 21st!
You’ll get to follow the entire journey from finding that original vintage piece, to designing the collection, marketing it, putting it on our website and in our stores, and finally seeing it in your hands.
If you’ve ever wondered where a Frances Valentine design begins, this is your chance to see the whole process from start to finish.
And we’re kicking things off with the story behind one of our most famous pieces: the Darling Cardigan.
Subscribe to Mission Vintage on YouTube and come vintage shopping with me. I can’t wait to take you along!
Two steps to enter: subscribe to Mission Vintage on YouTube and leave a comment on the announcement video. That's it! One winner receives a $1,500 Frances Valentine shopping spree. Entries close Saturday October 31, 2026 at 7 PM ET.
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